Company Name: Corporate Ink
Location: Newton, MA
Nature of Business: Public relations
Founded: 1989
Revenue: $1.5 million
Number of Employees: 12
Average Tenure: 5.4 years
Specializing in quickly-growing tech businesses, Corporate Ink is a public relations firm made "boutique
by design"– intimate, focused, agile and distinctive. That's the name of the game here, and a dedication
to staff development and engagement has ensured that they remain one of the hottest PR teams in the
Boston area. In a period of downturn when many PR companies were cutting staff size by half, each
of their 12 employees were retained, involved even further in company vitals and expected to identify
new options for acquiring skills and experience in terms of winning new business. Roles are designed to
match employee strengths and individuals are given authority to make decisions from where they stand.
There's much exposure of junior staff to executive players, and employees admit they're involved in "more
financial decisions than most agencies' managers ever see." Hiring and orientation involves the entire
team's participation, so it's always a right fit. Selective acquisition of clients and clearly defined, groupidentified
goals assure projects which are always engaging and a staff which is always pushing itself.
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