Wellness Program Enrollment Rates Vary by Industry
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Gordian Health Solutions, September 2008
Gordian Health Solutions, Inc., a leading provider of personal health coaching information, revealed in a national study that enrollment rates in wellness and health coaching programs vary significantly by industry sector. The healthcare and social assistance sector topped their list.
The study examined enrollment rates in Gordian's programs over two years, through an investigation of over 1 million employees at more than 125 organizations. The study showed industry-specific enrollment rates relative to the study population average. The study was conducted by Gordian with assistance from Memphis-based Health and Performance Resources (HPR).
According to the research, the healthcare and social assistance sector's relative rate of enrollment in wellness and health coaching programs was at 157 percent of the average. Following closely was the food manufacturing sector, at 151 percent of the average.
On the other end of the spectrum, the utilities industry came in last in enrollment rates, at 22 percent of the average. Coming in at near-average rates of enrollment were "other manufacturing" (104 percent) and "professional/scientific/technical" (97 percent).
A Gordian official involved in research and informatics said one take-away from their study is that firms considering implementing or revamping a wellness initiative should look at best practices within their respective industry sector to see what's worked and what has not worked.
Following is the full listing of industry sectors included in the study and their relative rates of enrollment, from highest to lowest: