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Research Studies

Corporations are Becoming More Ethical

Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich,
Joseph A. McKinney
Journal of Small Business Management, April 2006

Available online (login access required for full study)

A study published by Baylor University researchers in the April issue of the Journal of Small Business Management finds that the business world is not going the way of Enron. Instead, research shows that over the past 17 years the ethics of business leaders and professionals is improving. In recent years business owners and managers are making more ethical decisions.

The study was based on responses from more than 5,000 managers of both small and large firms in all 50 states. Over a time period stretching three decades, the authors mailed surveys to respondents in 1985, 1993, and 2001 asking them to judge the degree to which they found 16 scenarios compatible to their own ethical views. The business situations ranged from the illegal to the debatable. With the exception of the 1993 survey, in which small business respondents showed a propensity to be less ethical, there was no difference between large and small firms. Both showed increasingly positive selections.

This study is published in the 50th Anniversary Special issue of the Journal of Small Business Management.



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