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Winning Workplaces Best Bosses 2006

Honored Leader: Pete Snyder, CEO

Company Name: New Media Strategies

Location: Arlington, Va.

Nature of Business: Online business intelligence

Founded: 1999

Revenue: $7.4 million

Growth Rate (2005): 48 percent

Number of Employees: 62

Average Tenure: 2.5 years

Pete Snyder is the CEO of New Media Strategies, a public relations firm serving clients that include American Airlines, McDonald's, Dreamworks and The National Center for Missing and Exploited Children. Snyder's 62 employees enjoy such perks as watching daytime dramas on plasma screen TVs and playing not-yet-released video games. Snyder has used word of mouth advertising to grow an incredibly successful business with an outstanding culture. Snyder founded New Media Strategies in 1999 and has worked hard since day one to create a culture centered on engagement. Employees are recognized for outstanding performance with the "Ass Kickers of the Month" award and treats like an open-bar happy hour. In order to achieve this high level of performance, New Media employees receive training through the company's own New Media University, which offers professional development training courses taught by America's leading instructors.

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