Honored Leader: Elaine Tajima, President and CEO
Company Name: Tajima Creative
Location: Menlo Park, Calif.
Nature of Business: A provider of visual communications
and marketing services.
Founded: 1996
Revenue: $11-25 million
Growth Rate (2003): 4 percent
Number of Employees: 40
Average Tenure: 3.2 years
Tajima Creative is an eight-year-old visual communications and marketing services company. Founder Elaine Tajima started the company out of her home and has watched it grow into a $12.5 million operation. Tajima empowers her staff to make businesses decision and impact the organization’s bottom line. Each employee works with management to set the criteria for their bonuses and the company supports them in meeting their goals. This individualized approach to bonuses has helped instill a sense of accountability in the organization, which has served them well. Over the last few years, Tajima Creative has not only managed to retain their clients in a down economy, but increase sales.