Honored Leader: Bradley Nierenberg, CEO
Company Name: Momentum Marketing Services Corp.
Location: Alexandria, Va.
Nature of Business: Event/experiential marketing and
sales promotion.
Founded: 1995
Revenue: $11-25 million
Growth Rate (2003): 38 percent
Number of Employees: 46
Average Tenure: 4 years
Brad Nierenberg founded Momentum Marketing, an event/experiential marketing and sales promotion company, nine years ago out of love for the work. He has grown the organization by an average of 56 percent each year for the last five years. While the industry is “exploding,” Brad’s enthusiasm for the business is contagious, and his commitment to his employees and their professional development is genuine. He knows that to track employee satisfaction he must look at the turnover rate to start – and then listen to the messages coming from the organization. He seeks out what he calls “golden nuggets, unexpected joys that serve as evidence that we’re doing something right.” These include requests for additional business cards, staff referrals of new employees (half of the full-time staff was hired through referrals), returns of seasonal field managers, and responses to organizational health assessment surveys. He is also attentive to ways to improve Momentum Marketing, and he responds to suggestions from employees for continuous improvement. Through profit sharing, employees benefit from the success of the firm, and Brad’s style makes all employees feel as if they are valued partners in the enterprise.