Honored Leader: Matt Bowen, President and CEO
Company Name: Aloft Group, Inc.
Location: Newburyport, Mass.
Nature of Business: A marketing/advertising firm.
Revenue: $6-10 million
Growth Rate (2003): 107 percent
Number of Employees: 15
Average Tenure: 4 years
Aloft is an eight-year-old marketing/advertising firm with 15 employees
that gains creative inspiration from its offices in a restored movie theatre
– and focus from its leader, Matt Bowen. Bowen has created an environment
with open spaces and a sense of teamwork in which employees are engaged
in both client issues and business challenges. In response to the dramatic
drop off in business after 9/11, Matt led the group in a sales blitz that
engaged every employee in business development. The outcome was that Aloft
avoided layoffs, and revenue has grown in the last two years. Employees
share in both the risks and the rewards: Bonuses and pay raises for all
employees are based on profitability.
More 2004 Best Bosses